Sainsbury’s wanted to promote their Nectar points programme during the Christmas period, and encourage customers to spend their Nectar points. They initially intended to get custom artwork printed on their standard square fobs, but after consultation, decided to go with a custom shaped PVC keyring. The client wanted the PVC keyring in the shape of custom designed Santa Clause. The keyring was distributed at a local branch before spreading nationally.
Client: Sainsbury's
Category: Graphic Design, Print
